Privacy Policy

1. Information We Collect

1.1 Personal Information

When you create an account, we collect:

• Email address - Used for authentication and communication
• Name - Optional, for personalization
• Family preferences - Dietary restrictions, taste preferences, family size

1.2 Usage Information

We automatically collect:

• Meal plan data - Generated meal plans, votes, and regenerations
• Device information - Device type, operating system, app version
• Usage analytics - Features used, session duration, interactions
• Log data - IP address, browser type, access times

1.3 Information You Provide

• Feedback and support requests - When you contact us
• Voting data - Your family's meal preferences and votes
• Shopping lists - Generated grocery lists

2. How We Use Your Information

We use your information to:

• Provide the Service - Generate personalized meal plans and shopping lists
• Improve AI recommendations - Learn your family's preferences over time
• Communicate with you - Send magic links, updates, and support responses
• Analyze usage - Improve features and user experience
• Prevent fraud - Detect and prevent abuse or unauthorized access
• Comply with legal obligations - Respond to legal requests

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

3.1 Service Providers

• Email delivery - Mailjet (for magic link authentication)
• Cloud hosting - AWS or similar providers
• AI processing - OpenAI or similar AI providers (anonymized data)
• Analytics - Usage analytics providers

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests.

3.3 Business Transfers

If FamilyPlate is acquired or merged, your information may be transferred to the new owner.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide services. You can request deletion of your account and data at any time by contacting us at info@btwmarketing.com.

5. Your Rights

Depending on your location, you may have the following rights:

• Access - Request a copy of your personal data
• Correction - Update or correct your information
• Deletion - Request deletion of your account and data
• Opt-out - Unsubscribe from marketing emails
• Data portability - Receive your data in a portable format

To exercise these rights, contact us at info@btwmarketing.com.

6. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption in transit (HTTPS/TLS)
• Encryption at rest for sensitive data
• Secure authentication (magic links, no password storage)
• Regular security audits

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Children's Privacy

FamilyPlate is intended for use by adults (18+). We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

9. Cookies and Tracking

We use cookies and similar technologies to:

• Remember your preferences
• Analyze usage patterns
• Improve user experience

You can control cookies through your browser settings.

10. Third-Party Links

Our Service may contain links to third-party websites (e.g., grocery stores). We are not responsible for the privacy practices of these external sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through the app. Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

This Privacy Policy is effective as of January 5, 2025.